Chocolate three times a day may help people to feel good and not experience the irritability, cravings, hunger pangs, depression and feelings of deprivation associated with dieting. Consumed in controlled (small 1 ounce) amounts at specifically coordinated (between breakfast, lunch, and dinner) times of the day, that is!!! A one ounce serving three times a day 30 minutes before a meal provides a feeling of fullness so you will be able to eat less, and can help satisfy a sweet craving after meals as well. The taste of chocolate is definitely something we enjoy. It is often theorized that it is not the taste of the chocolate that we crave. We enjoy the sensation of big round fat globules rolling around on our tongues.